Many mistakenly view entrepreneurs simply as people in business. Entrepreneurs are a great deal more. In taking a closer look at Jewish business secrets, it is important to understand the distinction. Entrepreneurs are change artists. They create and innovate. They are people of discipline who spot opportunity and know what to do about it. They build, establish a new order of things and in so doing they bring increase. They challenge the status quo with better solutions to problems and they know how to do so at a profit. The Jewish perspective in viewing these prime entrepreneurial characteristics, of creating and bringing increase entails even more.